How to Create an Employer Brand Video that Stands Out

How to Create an Employer Brand Video that Stands Out With video representing 74% of all online traffic, video content really does rule the internet waves. So it’s no wonder more and more companies are tapping in with employer branding videos to enhance their profile and attract top talent. Employer brand videos are a great way to engage prospecting applicants and communicate your company’s story, brand, culture, and mission in a way that words and images simply cannot. Is there a special formula to getting it right? How about getting it more than right, and standing out? Read our tips on creating an awesome employer brand video, and learn from other company videos who have smashed it. Be concise There is no one-size-fits-all length. Depending on what you want to say and how you say it, varying lengths will work better. But as a rule of thumb, people have a short attention span, so keep it concise and short. It should be long enough to communicate your message, but short enough to maintain engagement throughout the entire video. The best way to do this is to define your message and set out your objectives. Ask what you want people to know/believe/feel about your company after watching the video. By defining the purpose of your video, you can tell your message more succinctly. Show your employees People connect best with other people, so keep it human. Your employees are your biggest asset, they are the DNA of your company, and they will communicate your culture best. Candidates want to know if they are a good match with their potential colleagues, and your video can give a candidate an idea of what your workforce is like. Moreover showing your employees will humanize your company. So how should you direct your employees? You don’t. Be authentic. We all can get nervous in front of a camera so prepare your employees, but avoid being overly scripted, and let your them be themselves. This very simple yet effective video by HM strips it down to just its people, focusing the limelight on the diverse personalities and individual stories of the company. If you want to create a video of employee testimonials, then show workers of all levels and departments this will enlighten candidates of your full workforce. Ask simple questions (no more than 5), and let them do the rest. Here are some questions you could ask: Who are you, what country do you come from and what is your job title? How has your job changed since you started working here? What does your job involve? Do you have any advice for people thinking of applying to work for the company? What’s are the challenges in your job? What motivates you? How has your work been recognized in the company? What is a typical working day for you? What is one of the most interesting tasks you have worked with? What do you like most about your job? What is special about working here? How has the company helped you grow? What was your first month on the job like? This video by Pinterest takes candidates behind the scenes of the company, giving a glimpse of office life through employee testimonials.  Through the individual stories of their employees, we gain insight into the company’s culture, career growth, products, work environment, core values, and company mission All under 3 minutes! Culture With job seekers placing an increasing importance on company culture, it’s important to communicate your culture right. Your company culture is made up of your goals, vision, and values so tell it, show it, express it, and film it. You can do this in a number of ways, perhaps you simply let your people do the talking, or maybe you show your values in what you do, maybe it’s the fun you have around the office, the diversity, or perhaps it’s the change you make in the world. Company culture is unique to each organization, so the best way to communicate it will be unique to you. Just look how Foundation Medicine showed their values in transforming cancer care in this creative yet simply made video.  Their belief is that each patient, story, and employee is unique, and through this simple but clever idea they celebrate individual uniqueness, that together, can collectively “transform cancer care”. Additionally, they engaged their employee by involving their diverse team and tapping into the power of social video with #uniquelyFMI. https://www.youtube.com/watch?v=hC6HMMS_RVA Think outside the box We’ve laid out the minimal rules: be concise, show your employees, show your culture. But from here you can run free with how you want to communicate to your audience. Provided that you stay true to your brand and what you represent, you don’t have to be limited to traditional ideas of employer brand videos. Whether your company preaches commitment, people, innovation, fun, or change don’t just say it show it. GE Take GE. Now we don’t expect you to possess anywhere near the budget or means of their scale, but we can all learn from their boldness to bring employer branding video to new heights.  Through a single story, they unite what it is they do and represent. Yes, the blockbuster production is on a scale thats unattainable to most, but your company can find the same emotional appeal with your own inspiring narrative that goes beyond corporate avenues. https://www.youtube.com/watch?v=Co0qkWRqTdM Medallia Or how about Medallia’s “We Are Medallia” video, a spoof of the Broadway play A Book of Mormon. The video features Medallia employees singing the benefits of working for the company.  A pretty simple concept that brings together their workers to showcase the fun spirited office culture, whilst addressing their benefits. https://www.youtube.com/watch?v=TpAvkvuVOFYt=1s Twitter This parody Twitter video about making an employer brand video showcases a cool company that’s not scared to have a laugh at themselves.  The meta, tongue in cheek video also shows you how NOT to make a recruitment video, but beneath the well-executed satire, they still manage to address their missions, values and highlight their roles, benefits, career growth, and international achievements, whilst making us laugh. https://www.youtube.com/watch?v=vccZkELgEsU We can all learn from the masters, but no one knows your brand, culture or story as well as you do, so you need to communicate it best to you. Be authentic, think different, and dont be afraid to stand out.

The Three Fs of Resume Writing

The Three Fs of Resume WritingIf you want to learn the three F's of resume writing, then you must know how to write a resume properly. Writing a great resume is one of the most important parts of your job search, and it is best that you get to know these important components before you even begin thinking about getting a job.The first component of this F-Dedicate is to know what you want to be when you grow up. You have to know what it is that you would like to accomplish in your life when you grow up, and what you are going to do when you reach the stage where you start thinking about it.The second component of the F-Dedicate is to be able to bring out all of your strengths and talents, and showcase all of your talents that you might have when you are sitting at the interview table. In other words, you can't just focus on what you lack; you have to focus on what you have that is really good. The same thing applies for the third component of the F-Dedication.Your strengths and your t alents have to be seen. And, you have to be able to show those to the employer when you are sitting at the interview table.While there are many resume writing tips that can help you when you are writing your resume, these three components are the most important elements that you need to remember. Other things that you can do are to practice the three components to see how well you know them, but the three Fs have to be learned by heart, before you move forward.You need to make sure that your strengths and your talents are in focus when you are writing your resume. Not only should you be able to see your strengths and your talents, but you also have to make sure that you show those. You need to show the employer what it is that you can do, and you also need to show what it is that you offer.Finally, you need to make sure that you are thinking about all of the things that you have done that will help the employer see what they need to see in you. Your strengths and your talents need t o be seen, and you also need to make sure that you know how to bring out those talents and those strengths when you are at the interview table.The three Fs of resume writing are the backbone of every resume, and without them, you won't be able to be effective in writing a great resume. Do everything that you can to be effective in creating a resume that shows the employer what they need to see.

10 Ways to Ooze Interesting

10 Ways to Ooze Interesting Ooze Interesting Infographic Small talk happens at a conference, coffee shop, graduation party or wedding.   Heck, it could even happen during an interview. But does the thought of having to talk with someone new  make you want to run fast in the other direction? You arent alone. Many people, especially introverts, feel this way. But there are things you can do  so you dont dread small talk. The truth is, you desperately want someone to like you but you are afraid they wont be and you tend to avoid the situation altogether.  Overcome your fears and anxiety and ooze interesting instead. Here are 10 ways to come across as interesting: 1.   Smile Simply smiling makes you appear friendly and approachable. Think about it. Would you rather talk to someone who is smiling or someone who looks like they are not having a good time? 2.   Ask questions to discover a common interest Instead of worrying about what youll say, have a list of easy conversation starters (you can check this list out to help give you ideas). Once you find something you share in common, the conversation will flow! And dont think you have to focus on work. Often, it is finding things outside of work that warms up a conversation! 3.  Follow current events so you have something to talk about If you are armed with knowledge about local, regional and global current events, it makes it easier to get a conversation going. 4.   Wear a conversation piece Maybe you have a unique tie, scarf, or piece of jewelry. Wear it. Not only will it make you feel confident, people may ask you about it and it gives you something easy to talk about. 5.  Make an introduction to someone new Maybe you have an opportunity to introduce innocent bystanders to one another! If you are standing in a small group, make sure everyone knows each other. 6.   Listen more than you speak The best way to show your interest in someone is to ask thoughtful follow-up questions and you can only do this if you are truly listening. Nod your head and whatever you do, dont interrupt the person you are speaking with. Listening is difficult for many, but introverts do this very well! 7.   Uncross your arms, make eye contact and project energy Your body language sets the tone. Look people in the eyes when you are speaking and listening. And speak loudly enough so people can hear what you are saying. 8.   Be genuine, disclose some personal information Dont be afraid to interject personal information. Often, this warms the conversation AND can lead to the discovery of mutual interests.  If your childs team just won a match or you are planning a vacation or trip somewhere, who knows what doors may open. 9.   Tell a joke, (tested) funny story, or personal mishap A funny thing happened on the way to this event or  did you hear the one about Not everyone is great at telling jokes, but sometimes, telling a story helps people relate to you better. Just make sure your joke or story is appropriate for the person you are speaking with. 10. Discover their passion Nothing gets a person more excited than talking about something they are interested in. Their eyes twinkle and they cant stop talking! They will also be more likely to remember their conversation with you. DO NOT PLAY WITH YOUR SMART PHONE! Its tempting to stand in the corner looking at your smart phone. It feels safe. But thats not why you are at the event. You are there to meet people. Youre going to need to step out of your comfort zone. Try on this new persona.  It is sort of like being in a play.   Get into character.   It just might stick! Ooze Interesting Infographic

New Years Eve Party Outfit

New Year's Eve Party Outfit New Year’s Eve Party Outfit || Eliza J Fit Flare Dress Holiday Party, Lifestyle, Outfits December 25, 2017 11 CommentsI hope you’re all having a wonderful Christmas Day! I don’t want to keep you long on this day when you should be giving your family and loved ones your undivided attention… if you want, save this post (bookmark, or if you’re on Bloglovin, you have the option to save it too!) and browse it later! I wanted to share a few outfit options today with you for any upcoming New Year’s Eve Party. Scroll down to see where I got this cute little number from!Holiday ColorsI love to wear white, red, gold, and other variations of these colors during the holiday time and into the New Year. Maybe it’s my Chinese heritage or maybe they just fully embody the holiday spirit for me… I think white and red is the perfect color combination for a New Year’s Eve party!My Fail-safe Outfit Choice for All OccasionOne of these days, I’m going to run out of things to say about Eliza J dresses because there is always a perfect Eliza J dress for any occasion.   I wore one for my husband’s company holiday party earlier this month,   I wore it during our wedding rehearsal dinner back in March, and another one for another company holiday party 2 years ago. Need I say more?   Eliza J $ 158 Get Sale Alert Eliza J $ 118 Get Sale Alert Eliza J $ 158 Get Sale Alert Eliza J $ 168 Get Sale Alert Eliza J $ 178 Get Sale Alert Eliza J $ 178 Get Sale Alert Product Details: Marc Bale Watch c/o   The Peach BoxOutfit Details: Marc Bale Watch c/o The Peach Box      Audrey Swing Pearl Crystal Earrings â€" Rose Gold  Outfit details: c/o The Peach Box Audrey Swing Pearl Crystal Earrings â€" Rose GoldOutfit details: c/o The Peach Box Audrey Swing Pearl Crystal Earrings â€" Rose GoldWhatever you wear, make sure to put away your phone when you’re ringing the New Year in, have great conversations, really TALK to your loved ones and not just having superficial conversations. To me, that’s what the holiday season is really about. See you in 2018!!All photography by Natalie Alvarado @ Stylenfuse

These Work Behaviors Could Cost You Your Job

These Work Behaviors Could Cost You Your Job Your workplace behaviors can play a large role in shaping your career. No matter how skilled and experienced you are, if you have poor workplace habits and are difficult to work with, then you won’t reach the career levels you desire. When writing cover letters for resumes, it can be valuable to demonstrate positive work behaviors, but then you have to back them up while on the job. Here are some of the most common workplace behaviors that could derail your career. Participating in Gossip No one likes a gossiper except for a gossiper themselves. However, gossip is inevitable in a workplace since you spend most of your day with the people in your office. It’s important to be social with your co-workers, but choose your conversations wisely. A gossiper is generally seen as an untrustworthy person, so you don’t want to fall into that category. Taking Personal Calls on Company Time What if your executive resume writer took a personal phone call as they were helping you write the perfect resume? This not only appears to be unprofessional, but it is also a distraction for other people. Not to mention your work production would decrease if you’re constantly answering personal calls or texts throughout the day. Answering an occasional text message in an emergency usually isn’t a problem, but if it can wait until the end of the day or your next break, then hold off on answering it. Unwillingness to Learn New Things When writing a professional resume, you have to demonstrate your willingness to learn new things. Whether it’s multiple roles or learning a new technology, your desire for growth will be evident in the workplace. As such, if you are unwilling to learn new things, people will take notice as well. And if this behavior continues, you’ll not only be passed up for promotions and raises, but you could lose your job as well. Doing Too Much An executive resume writer always tries to limit the job duties on your resume to the most relevant ones impacting your company. A common workplace behavior is multitasking too much. When you do too many jobs at one time, you won’t be great at any of them. Before your work product begins to suffer, talk to your boss about shifting responsibilities so you don’t earn a bad reputation for doing poor work. Professional Resume Services understands the importance of workplace behaviors when it comes to getting and keeping jobs. You can demonstrate your typical workplace behavior when writing cover letters for resumes, but you also have to backup your words with actions. For more information on this topic or anything related to resumes or job searches, feel free to contact us at any time.

Resume For Writing Policies - Tips for Resumes For Writing Policies

Resume For Writing Policies - Tips for Resumes For Writing PoliciesIf you are a career seeker and interested in working as a teacher, a career coach, or in any related field, a resume for writing policies can help you land your dream job. For a business person, these are not things that are on the horizon for some time to come. But it is great to know that you have what it takes to write policies and regulations, and that you have done the things that you have spent the time and effort for. In this context, writing a resume for writing policies is also a step that the employer is taking in a hiring process.One of the specific reasons why you would want to write policies is that you want to be sure that the individual who will be the one that writes your policies is someone who you are going to be very pleased with, and who is going to bring out the best in you. In other words, it would be something that would be a pleasure to read. In addition, you will have a good working relationsh ip with the person who will be the one that will be writing these policies. This can be both a motivational and entertaining experience.However, this is something that not all job seekers are able to achieve. The requirement is that you have the time to devote for this process. Having the skill to write these policies is not enough for you to get a good quality job. You have to also put in the time, effort, and money to get these policies written, and if you are not a high-level administrator or legal professional, the hiring manager might not find you to be someone who fits their requirements.To be able to get the job that you want, you need to have the resume that can get you the interview with the highest job placement in the organization. As an employer, you will have to examine your applicants' resume thoroughly to ensure that the person has the skills that they need for this job. You will also need to put in some time and effort to ensure that you choose the right candidate fo r the job.For those who are preparing for such a job, some of the easiest ways that they can apply their skills are to attend the local job fairs, and to participate in the networking that is found there. In most of the cases, you will be required to give a brief presentation on how you can help the organization in many ways, or you can volunteer to help out with an organization in their daily operations. Some businesses would prefer that you attend a classroom for a special career day. If you cannot get a job in any of these ways, it would be best to submit your resume for writing policies as well.The next thing to do when you are a job seeker, is to have a pen and paper with you to write down everything that you want to. You might find that at first you might not be able to get everything on paper, and you might end up compromising on the details that you want to put on the paper. But it would be best to have the requirements written down anyway. This will help you move in the rig ht direction when the time comes.Ensure that the details that you are giving on the resume are not too long, as this can prevent you from having to write on your own. If you are unable to write the job requirements, you can always ask for an interview, and then go over the interview with the hiring manager. You might be able to come out of the interview with something better than you would if you wrote everything on your own.

The Most Popular Hw to Describe Content Writing on a Resume

The Most Popular Hw to Describe Content Writing on a Resume What You Need to Know About Hw to Describe Content Writing on a Resume Content writing software mainly aids in simplifying the practice of content writing, and gives fresh and authentic content, only in the event you comply with the software's guidelines. At length, web content writing is a type of art. On-line content writing doesn't need to be dry and boring. Freelance content material writing does not have any boundaries. The Hw to Describe Content Writing on a Resume Stories Writing articles with content is not harder, you only present your readers a bit more of information regarding the subject you're writing about. In order to acquire your content pieces seen, you should select relevant topics and utilize related headlines to grab the readers' interest. Content writing isn't simply writing anything for the internet. While engaging content writing is well-known, the authentic goal of content writing is to bo ost a web site popularity. Why content writing business is expanding Internet marketing has come to be the greatest and the simplest approach to advertise the merchandise and draw the customers. There are lots of techniques offered for marketing but content writing is the one which offers ample info to the current customers also. The ease of web content it is also a big boost in the generation of information. With all these businesses competing for success on the web, quality content writing has come to be a must. Hw to Describe Content Writing on a Resume - Is it a Scam? You have to first compose the content and design your website depending on the content provided and not the other way round. The content appears to have played its part, it's context now that's crucial to make sure the success of your site. Superior content ought to be your middle name when you make the decision to compose a report, build a web site, blog or whatever business you're up to. Strong content o f the site is similar to a foundation of all your content advertising. Hw to Describe Content Writing on a Resume Features Content writers should know how to entice the target customers with their words. They may also strive to write engaging sales copy in an attempt to sell products or services to online clients. It is also essential to get rankings from various search engines. Right from the beginning, optimizing your content for SEO means you're writing about topics folks are hunting for. Whatever They Told You About Hw to Describe Content Writing on a Resume Is Dead Wrong...And Here's Why Some content writing and advertising and marketing companies let their customers promote their company directly through their articles. Writing a creative piece means you're going past the typical content advertising stuff in order to add value to your website. Content is among the vital points of discussion in the past few decades, because writing work is rising day by day. The conten t writing and the internet design has to be synchronized in any way times.