Thursday, November 28, 2019
ASME Video RD Engineers and Concentrating Solar Power
ASME Video RD Engineers and Concentrating Solar Power ASME Video RD Engineers and Concentrating Solar Power Video R&D Engineers and Concentrating Solar PowerRD Engineers are playing critical roles in reducing costs and improving efficiency in renewable energy systems. This program looks at leading edge research in three subsystems in concentrating solar power the collector field, the solar receiver and the power block. We visit a solar plant near aufi Angeles where engineers are challenging the assumption that bigger is better when it comes to mirror assemblies. We also visit Sandia National Laboratories where engineers are testing both an innovative solar receiver and power block. The receiver uses falling sand to capture heat. The power block uses supercritical CO2 to generate electricity. With advances from this type of research, the U.S. Department of Energy to predicts that Concentrating Solar Power will be cost competitive by 2020.Produced and written by Roger Torda, ASME Publi c Information.ASME Energy Forum is a new, year-long multi-media series that explores the technical aspects and workings of a broad range of energy sources and related technologies. From solar power and hydro to fuel cell vehicles and wind power, youll get leading technical expert perspectives on how these energy sources and technologies work, the technical issues and challenges, and the economic implications for businesses. Learn moreThe copyright of this program is owned by ASME.
Saturday, November 23, 2019
Three sneaky benefits of haters in the workplace
Three sneaky benefits of haters in the workplaceThree sneaky benefits of haters in the workplaceSelf-Assessment Quiz True or FalseI am aware of my professional worth.I am observant of my coworkers and ur interactions.I am consistently documenting my Job Well Done and Do Better Next Time milestones.I am transparent with how I work.Ive said it once, and Ill say it again Youre going to have haters at work. We talked about how to deal with these lovely types of folks by understanding their underlying motives. This week I want to do a deeper dive into the benefits of having haters in your life.Say what now?If you answered TRUE to the questions above, then you clearly have a sense of yourself as a valued employee. But when a situation goes bad (e.g., your hater is stealing your ideas, talking behind your back, realigning your budgets and other resources, not including you in meetings, reducing your visibility with other senior leaders, or not sharing pertinent information with you), you m ust recognize that no matter how its being sugarcoated, you are indeed under attack. You must take action. You have three optionsYou can speak up for yourself to your superiors and coworkers to prove the hater wrong. Be sure youve documented every assault. List out the meetings you were invited to before the hater took over the invitations and suddenly youre persona non gratis on the list. In writing, ask why projects youd gotten awards for previously were suddenly being delegated to a person with fewer years of experience. Remove any emotion from the documentation and let the facts speak for themselves. No drama necessary, but it just may help people see you in a different, stronger light.You can work harder if, in fact, you do need to step up your game to shut the hater down. Prove why you deserve to be in that meeting. If a project could have been handled differently had you had that missing information, dont be afraid to share what the true after could have looked like had you h ad it. If your ideas are being flaunted as someone elses, speak up Show the work trail from concept through completion. Turn your work in early. Be proactive in finding solutions. Make I Can Do That your anthem that everyone knows you proudly sing all hours of the day. Anytime you get in front of your superiors, shine, shine, and SHINE some more Make them ask why they arent seeing more of you. Working hard usually gets people noticed in a good way.You can recognize this hater situation for what it is a gift from the universe to get the hell outta Dodge Dont ever be afraid to jump ship. Yes It is an option. Sometimes when life throws us a curve tanzerei, we want to rant and rave about it. Because were comfortable in this hellhole. It is, after all, our hellhole, which is a lot less scary than the unknown hellholes out there. Or even the nirvana opportunities. Thats the thing about being stuck and rooted in fear- you dont know if you can find a better job with nicer people, making mor e money, doing what you love because youre too comfortable in that fear to even peek over your cubicle to see what else exists for you beyond your limited view.Honey, listen to me. I told you in the first post of this year that a successful career is contingent on your mindset. If things have gotten to the point where you dread going to work because of a hater, then its time to reframe the hater. I suggest you rename him or her Angel and start thanking the universe for the blessed day this backstabbing, idea-grabbing, non-truth telling, smiling-in-your-face-but-mean-you-no-good person entered your lifeBecause this Angel may be just the push you needed outta this nest to get to your next level of success. Take your ball and bat, and go be a superstar someplace else.There you go, three benefits you gotta love that come from dealing with a hater. Yes, the benefits may have snuck up on you. I suggest, however, that you try one or all three out for size. But you gotta do SOMETHING to cha nge your situation. Now stop sneaking around corners, walking on eggshells and pulling knives out of your back and go beat these haters at their own game. Let me know what happens. (But I know youre going to be fine)Cheryl Grace is the sassy aunt, best friend, and mentor youve always needed in your life. The successful jet-setting, global corporate executive founded the aspirational lifestyle brand Powerful Penny LLC. Her products, workshops and speeches probe, inspire and empower to ensure those who really want to can get to their next level of best. Her blogs on careers, prosperity, relationships, family, looking and living fabulously, and living a five-star life can be found atwww.powerfulpenny.com.
Thursday, November 21, 2019
Free Online Advertising
Free Online AdvertisingFree Online AdvertisingIf youre a geschftsleben owner, there are a number of ways to get the word out about your products or services to people who want to buy them without spending a lot of money- or any at all. Free angeschlossen advertising techniques can come in handy when youre in the startup phase and dont have much, if any, money to spend on marketing. Theyre also great for testing new ideas since you may not want to risk your money on something unproven. These methods can help you generate leads, build your email list, get direct sales, contact previous customers to get them to buy again, and more on various digital channels. But although they can be effective, but its important to consider both the pros and cons before deciding if free online advertising methods are a good fit for your business. ProsA cost-effective way to connect with potential clientsGreat for testing new business ideasConsCan be very time-consumingRisk of low return on investment (t ime and effort) Now that you know some of the pros and cons, lets take a look at some of the top free methods to promote your business online. Facebook Marketing The great thing is that you can do it for free. You can join Facebook and even start a business page on Facebook for at no cost so you can interact with your customers. Its the ultimate free online advertising method. Some best practices Post regularlyOffer useful informationAsk questionsInclude special offers, sales, and discountsInclude links back to your website and/or ecommerce storePost photos and videos that grab attentionUse advanced features such as tracking pixels and retargeting One of the most important practices is to engage with your audience. If one of your followers asks a question or comments on a post, be sure to reply right away. After youve gotten some good results with free Facebook marketing methods youll want to expand into paid advertising opportunities as well. YouTube Marketing With YouTube you can join and post videos related to your business for free. Best practices here are to offer useful advice and information, or offer a strong point of view. It could be a how-to video related to your niche or a video of your product in action, for example. Always fill out the description with details about your business, as well as a link back to your website (be sure to include http// so that your link is clickable). Include that in the video too- in fact, add a call to action at the end of your video encouraging people to visit your website for more information. If youre creating videos and uploading them to YouTube you should upload them directly to Facebook as well. While youre at it, add the video to your blog, too. LinkedIn Marketing If your product or service would help business owners or companies- a business-to-business (B2B) type of product- you should also be active on LinkedIn. Here, you can network with potential customers and post links to articles and other re sources. Its a great way to get the word out about your business. Again, its free online advertising. They key to really leveraging LinkedIn is to make personal connections and develop real relationships with people that can potentially turn into business leads, sales, or referrals. If youre a great networker offline then LinkedIn will magnify your networking abilities by a huge factor. Forum and Facebook Group Marketing Although Facebook has stolen a bit of the thunder of forums, forum marketing isstill a great way to interact with prospect and customers. A forum is an online discussion group about a specific niche or industry. The idea here is that you join the forum and read through past posts. Get an idea of what people are talking about and the issues that are concerning them. You can start posting your take on the issue, offer advice and useful information, and in general be an active participant. The next step is delicate. You dont want to just start posting links and ads to your website and products. The forum folks will consider it massenmail and might even ban you. Instead, include a link to your website in your profile and signature. You could even make casual links and mentions to in some of your posts to your product or your website. But dont be salesy or pushy no matter what you do. Getting listed on popular social sites like Reddit could also be a great way to drive traffic to your website and turn some free online advertising into real sales. Reddit has very specific categories, or sub-Reddits, dealing with just about any interest or niche you can think. Again, join the discussion and link to your product once youve been around awhile and people know you. All of the above advice can be applied to Facebook Groups, which is a great free marketing method as well. Blog Marketing Another great way to engage in free online advertising is to start a blog. You can include text content, photos, and videos about important topics in your niche. Of fer useful advice and information, like how-to tips, news about your industry, and more. The important thing with a blog is to post regularly, several times a week isthe best-case scenario (if youre really limited in time or dont like writing then try to commit to an at least once weekly schedule or outsource your content). Youll grow your blog audience by posting your blog on social media, mentioning it in forums, and, once youve been at it awhile, youll get free traffic through search engine optimization as your site sits higher in the Google rankings. The blog will help people get to know you and your business (and its products and/or services). Youll become a trusted authority in your niche. And that, eventually, will turn your blog visitors into paying customers. Once you have a bit of experience and a track record, you can also offer to do guest blog posts on other peoples blogs. The blog should be in a related niche, since you want to make sure the audience is interested in w hat you have to say. Again, you can include a link to your own blog or website. Of course, you will have to reciprocate by letting others do guest posts on your blog. A final note on blogging Any time you post new content be sure to use all the methods above to promote your new content. Podcast Marketing Podcasts are a very popular way for entrepreneurs to get exposure andfree online advertising. You can even make money with a podcast. You can start your own podcast and/or appear on the podcasts of others. It could be as simple as you talking into a microphone with your thoughts on your niche. You could offer advice, answer questions that come in via email- the sky is the limit. If you appear on somebody elses podcast you could do an interview. In either case, always make sure to tell listeners how to find you online so they can check out your website. Make your podcast available for download on your blog and/or website, as well as on the major podcast services like Apples iTune s. Your podcast should, of course, be a free download. Check out these top podcasts that entrepreneurs listen to if you want to see examples of how its done. Article Marketing Content marketing is another great channel for free online advertising. You can submit articles for posting consideration to websites like Entepreneur.com, Medium.com, and more. In order to be accepted, the article should be well-written, useful, and about a topic in your niche. Once you get on the radar of their editors, you can be published multiple times. In this way, you can get your name out there and build your authority as an expert in your niche- snd you can include a link back to your site. One thing to keep in mind is that you dont necessarily have to be published on a major media website to have success. You can and should target smaller niched publications, websites, and blogs that reach your target audience. The audience will be smaller but can be much more responsive. Once youve started to dr ive traffic and generate sales online youll seriously want to consider expanding into paid advertising opportunities to reach even a larger audience more quickly.
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